DIPLOMA IN SALES & MARKETING

INTRODUCTION

The Diploma in Sales and Marketing is designed to give students the knowledge, skills and understanding of the best practices in sales and marketing and an appreciation of the value of research and effective communication. Students develop professional skills in areas such as marketing and sales, basic marketing research, public relations and promotional activities. The program is designed to furnish students with the ability to think critically in a competitive business environment.

COURSE’S AIMS

This course is designed to meet the following aims :-
• To equip graduates with the concepts of sales and marketing in different business   and industry environments.
• To enhance graduates’ interpersonal communications, writing and presentation   skills.
• To produce graduates who are able to help organization’s develop the right   marketing strategies or drive the product’s sales.
• To analyze and determine the factors that lead to best practices in sales and   marketing.

CAREER OPPORTUNITIES

Upon completion of this program, graduates will be able to work in many industries such as engineering, health care, advertising, education, real estate, insurance, banking, finance, IT, retail, food & beverage, hospitality, travel and manufacturing. The job prospects for Sales and Marketing graduates are large and varied.


ENTRY REQUIREMENTS

Candidates must have at least one of the following:
• SPM (with 3 credits) in any subject or other equivalent qualification
• Certificate in Business with a minimum CGPA of 2.00

SUBJECTS OFFERED