CERTIFIED BUSINESS DEVELOPMENT SPECIALIST
The CBDS program is designed to equip and develop students to
become professional marketers or entrepreneurs. It prepare students
to enter the dynamic and globalized business world with confidence
for success. This program is paramount for people working or aspiring
to venture into the business world either as marketers, entrepreneurs
or intrapreneurs. Graduates will develop skills that are in line with
the standards of international business organizations.
OBJECTIVES
CBDS professionals will be able to:
• Design and develop sales and marketing solutions using the latest
advanced techniques and tools to meet their clients’ needs.
• Develop a comprehensive business plan to set up a small business.
• Learn the latest trends and events in today’s business world.
• Acquire knowledge in the areas required to set up a small business.
• Communicate, negotiate and exude confidence.
DIFFERENCES BETWEEN UNIVERSITY BUSINESS
GRADUATES WITH CBDS GRADUATES
• CBDS graduates will master both the Mandarin and English
Language
• CBDS graduates are equipped with professional personal
development skills
• CBDS graduates are equipped with the necessary soft skills to
negotiate with business professionals confidently
• CBDS graduates are exposed to the latest ICT technologies
• CBDS graduates are globally mobile as they possess the business
skills in line with international standards
CAREER OPPORTUNITIES
- Business Development Executive
- Key Account Executive/Manager
- Business Development Manager
- Business Analyst
- Marketing Executive
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Sales Engineer
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Product Manager
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Sales Consultant
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Product Consultant
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Sales Executive
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ADVANTAGES OF THE PROGRAM
• The Fastest Route to become Business Development Specialists
or entrepreneurs.
• A pathway to a recognized degree qualification.
• Master business development skills which are always in great demand.
• Professionally trained by expert trainers.
•Skills driven learning model, which combines self-paced learning
with facilitator support to develop specific knowledge and
technical skills.
• High Quality Training Materials.
• The enhancement in their English language skills and knowledge
of the Mandarin language will open doors to a wide array of career
opportunities globally.
WHO SHOULD ATTEND
Generally, the CBDS Program is for university students, college
graduates and working adults with or without previous business
development knowledge or experience and wish to embark on
careers in professional marketing.
•Diploma and Degree holders who intend to explore the business
development field
•Business personnel who have significant interaction with businessrelated
activities.
•Existing business development officers who intend to sharpen
their skills and enhance their confidence in business development
activities.
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